Today is a scorching hot day. Although you have an ice-cold drink, the moisture makes gripping impossible. Now enter the understated hero of social events: the stubby holder. Imagine now the stubby holder has your company logo, boldly coloured, flashing your brand with every drink. Suddenly, a product as basic as personalised stubby holders becomes an arrow straight into the heart of reasonably priced, successful marketing.
Let’s go right to the point: marketing does not have to cost an arm, a leg, and your preferred pair of socks. Companies of all kinds—big or small—need a cheap approach to keep fresh in people’s memories. Conventional marketing Your wallet will start to show the pinch. Gmail or Google? Facebook or Google Good luck distinguishing among all the noise. But slap your brand on a stubby holder, and suddenly a drink accessory becomes a silent salesman working extra at a family BBQ, music festival, or milestone birthday. It does not criticize your playlist either.
Here’s a nugget of knowledge now: Australians value their stubby holders. The nation manufactured about 1.5 million stubby holders last year, most of which were scooped up by clubs, companies, and charities. People hardly throw out pens or keychains compared to other things. These items hang around, literally. One in your car, another in the workplace refrigerator; a couple more in the shed. Your logo starts to attend every social event.
Custom stubby holders’ actual power, meanwhile, comes from their exposure. More people will notice a cold drink wrapped in your company colors than an expensive digital ad buried in a spam folder. Every time the esky opens, Brad from accounting and Sarah from marketing—heck, even Grandpa Joe—are walking, chatting billboards for your business. At company parties, fundraisers, or community activities, provide stubby holders. They spark discussions and breakers of ice.
Design comes naturally to me. Most vendors let you post your own artwork or use an online editor; no Art degree is needed! From hundreds of colors and forms, choose standard, slimline, zipper-top, or even novelty designs. Vibrant, durable finishes are made possible by printing technologies. Some use full-color sublimation to stop fading—even years of use notwithstanding.
Another benefit is pricing. Buying in volume lowers the cost each stubby holder to less than $2. In contrast, consider a stack of fliers destined for the recycle-bin. You are also providing individuals with something they truly desire. The marketing buffs term this “useful promo.” It is “stuff that doesn’t get binned,” to you and me.